Karim Daoud is the Managing Director of the Pearson’s Middle East Hub, working
out of the company’s Dubai office. He has more than 18 years experience in
Management, Strategy and Business Development across the Middle East in the
fields of telecoms, media, and technology.
His last role was as CEO of Intigral, a joint venture between Saudi Telecom, Saudi
Research (SRMG), and ASTRO (All Asia Networks), offering end-to-end digital
solutions to MENA telecom operators. Intigral’s mission is to deliver a compelling
digital media entertainment, content and interactive experience to consumers
across mobile, web and IPTV distribution platforms. Karim was tasked with
setting up and growing the company in its first three years, for it to become one
of the largest digital content aggregators in the Middle East, with more than
$160m in revenues and 260 staff.
He was previously an Executive Director with Twofour54 - Abu Dhabi Media Zone
Authority, where he defined and implemented the strategy of the zone to attract
participants in the media ecosystem, focusing on collaboration and innovation
between global media houses and regional media creators and entrepreneurs.
Prior to that, Karim was the Director of Strategy and Business Development at
the Lebanese Broadcasting Corporation (LBC), where he was instrumental in
designing and implementing a strategic alliance with the Rotana group, a regional
media organisation with interests in Arabic films, Arabic music and TV
While at LBC, Karim also founded a consulting venture providing management
and operational support to pan-Arab broadcasters. A key accomplishment of this
new unit was the re-launch of Al Iraqiya TV following the US invasion of Iraq,
where he led a staff of 40 broadcast media professionals in a comprehensive
Earlier in his career, Karim was a Senior Associate with Booz Allen Hamilton,
where he led several engagements across the Middle East specialising in
telecommunications, technology, and government work.
Karim earned an MBA from INSEAD and is a graduate from the École
Polytechnique and Telecom Paris in France.